Although REBT was developed as a therapeutic approach in the field of clinical psychology, its very direct and pragmatic approach to enhancing human functioning makes it exceptionally effective when adapted to the sphere of consulting to businesses. However, to be successful, a REBT clinician needs to take into consideration the different culture, the different client, and the different types of problems one is faced with in the corporate world versus the clinical world. Clinical concepts and vocabulary had best be changed so as to appear more educational and business-like. Whether used in a one-on-one coaching situation, in a group setting with a team, or with a family business to resolve conflict, the overriding goal is enhanced functioning on the job and ultimately, increased growth and profits for the business.
