We examined variables associated with parental intention to participate in a parenting program viewed within a socio-ecological framework. In two metropolitan areas in Japan, 222 families voluntarily completed a series of questionnaires. A series of multiple regression analyses was used to evaluate the Socio-Ecological Predictor Model that was able to account for 50% of the variance associated with parental intention to participate in a parenting program. The most significant predictor in the model was program features, which accounted for 30% of the variance. It is important to consider program features that make it more likely that parents will engage positively in a parenting program. We discuss parental intention to participate in a parenting program as well as the limitations of the study and areas for future research.